Podcast "Retail is Detail" with VMC Retail Founder Marina Polkovnikova

What Shapes the Profitability of a Retail Space, Beyond the Rental Rate? 

Why is the Visual Environment Becoming Key to a Project's Competitiveness?

Today, in the CMWP Uzbekistan podcast series, Liliya Eremenko, Director of the Retail and Public Spaces Development Department, and invited speaker Marina Polkovnikova, an expert in developing and implementing design concepts for commercial real estate and retail, and founder of VMC Retail, discussed with examples from Uzbekistan, Russia, Kazakhstan, and Asia, how design codes, thoughtful styling, and attention to detail help developers and retailers create successful projects.

- The "Retail is Detail" concept – what lies behind design that sells; 

- How can a developer make a retail space visually competitive;

- The role of the management company in maintaining design standards;

- Experiential retail: design, emotions, digital solutions;

- Best international practices and domestic examples;

- The level of "Instagrammability." Standards set by shopping malls for retailers;

- Current trends in contemporary international retail;