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Owners

1. Real Estate Market Analysis: Hotels, Offices, Retail, Residential, Warehouses

2. Territory Marketing Analysis 

- Analysis of the Project's Location (position and immediate surroundings) and urban environment; 

  1. Qualitative and quantitative analysis of potential demand sources with a 3-5 year forecast;
  2. Development of a Project catchment area model considering vehicular and pedestrian traffic;
  3. Research of the competitive environment within the Project's catchment area and assessment of competition levels (hotels, retail, business centers)

- Identification of key directions for comprehensive development to determine the most profitable market niche, considering the surroundings and target audience; 

- Formulation of conclusions and recommendations regarding market capacity, necessary business directions within the Project, and enhancement of competitive positions for the retail and service components; 

- Generation of development hypotheses as preliminary guidelines for architects.

3. Urban Design Block - Master Plan considering residential development, hotel, business center, and public zones;

- Utilization of Analysis Results:

  1. Following the analysis of the location and competitive landscape, we identify optimal sites for residential, commercial, and public development.
  2. Demand forecasts and business direction recommendations are considered to most effectively allocate functions across the territory.

- Functional Zoning:

  1. Definition of zones for residential development, hotels, business centers, and public spaces based on target audience and traffic analysis.
  2. Creation of integrated common areas to attract diverse user types.

- Integration of Public Zones and Recreation:

  1. Planning of public and green spaces based on identified target audience needs.
  2. Consideration of competitive advantages to create unique offerings in terms of leisure and services.

- Architectural Planning:

  1. Based on development hypotheses, architectural solutions are formed to support the project's competitive positions.
  2. The master plan aims to create a balance between development and green spaces, ensuring comfort and functionality.

4. Development of Concepts and Layouts by Segment 

- Develop concepts for each space by segment

  1. Identify potential tenants (offices, retail, warehouses), including hotel operators and the profile of residential property buyers. 
  2. Define functional zoning, requirements for tenant placement and room inventory, supporting infrastructure, and common areas; 
  3. Prepare refined technical and economic indicators for each lot and object with specified specialization; 
  4. Determine the connectivity of planned functions and prepare internal flow diagrams for the territory; 
  5. Define the sales strategy for each format (sale, lease) and the implementation timeline; 

- Develop layout plans by segment: 

  1. Layout plans for above-ground and underground parking; 
  2. Layout plans with functional zoning; 
  3. Layout plans for typical floors by segment; 
  4. Section diagrams with elevation marks by level;
  5. 5. Pre-Brokerage

- Conduct pre-brokerage considering market operators. Identify interest in placement at this location and the format of placement in this location.

- Based on pre-brokerage results, adjust the concept, technical parameters of spaces, and sales strategy.

6. Financial and Economic Project Justification 

- Build financial models (DCF) for the territory and each segment separately.