1. Analysis of real estate markets: Hotels, Offices, Retail, Housing, Warehouses
2. Marketing analysis of the territory
- Analysis of the Project location (location and immediate environment) and the urban environment;
Qualitative and quantitative analysis of potential sources of demand with a forecast for 3-5 years;
Building a model of the Project's coverage areas, taking into account automobile and pedestrian traffic;
Research of the competitive environment in the Project coverage area and assessment of the level of competition (hotels, retail, business-centers)
- Identification of key areas of integrated development, allowing to determine the most profitable market niche, taking into account the environment and the target audience;
- Formation of conclusions and recommendations regarding the market capacity required in the Project of business lines and strengthening the competitive positions of the trade and service component;
- To form building hypotheses as a preliminary task for architects.
3. Urban Design block - A master plan taking into account the placement of residential buildings, hotels, business centers and public areas;
- Using the results of the analysis:
After analyzing the location and the competitive environment, we determine the optimal sites for residential, commercial and public buildings.
Demand forecasts and recommendations for business areas are taken into account in order to distribute functions in the territory most effectively.
- Functional zoning:
Identification of areas for residential development, hotels, business centers and public spaces based on the analysis of the target audience and traffic.
Creating integrated common areas to attract different types of users.
- Integration of public areas and recreation:
Planning of public and green areas based on the identified needs of the target audience.
Taking into account competitive advantages to create unique offers in terms of recreation and service.
- Architectural planning:
Based on the hypotheses of the development, architectural solutions are formed that support the competitive position of the project.
The general plan is aimed at creating a balance between buildings and green areas, providing comfort and functionality.
4. Development of concepts and segment layouts
- To form the concepts of each room by segments
Identify potential tenants (offices, retail, warehouses), including hotel operators and a portrait of a residential property buyer
Determine the functional zoning, requirements for tenant accommodation and room stock, related infrastructure and common areas;
Prepare updated technical and economic indicators for each lot, object with the specified specialization;
Determine the connectivity of planned functions and prepare flow diagrams within the territory;
Determine the strategy for the implementation of premises for each format (sale, lease), the implementation period;
- Create planning schemes by segments:
Planning schemes of ground and underground parking;
Planning schemes with functional zoning;
Planning schemes of typical floors by segments;
Section diagrams with elevation marks by level;
5. Pre-brokerage
- To conduct a pre-brokerage, taking into account the operators operating in the market, to identify interest in placement in this location, the format of placement in this location.
- Based on the results of the pre-brokerage, adjust the concept, technical parameters of the premises and the implementation strategy.
6. Financial and economic justification of the project
- Building financial models (DCF) for the territory and for each segment separately.
