For owners

1. Analysis of real estate markets: Hotels, Offices, Retail, Housing, Warehouses

2. Marketing analysis of the territory

— Analysis of the Project location and the urban environment;

• Qualitative and quantitative analysis of potential sources of demand with a forecast for 3–5 years;
• Building a model of coverage areas, taking automobile and pedestrian traffic into account;
• Research of the competitive environment and assessment of the level of competition.

— Identification of key areas of integrated development and the most profitable market niche;

— Formation of conclusions and recommendations regarding market capacity and required business lines;

— Formation of building hypotheses as a preliminary task for architects.

3. Urban Design block — a master plan covering residential buildings, hotels, business centers and public areas

— Using the results of the analysis:

• Determining optimal sites for residential, commercial and public buildings.
• Using demand forecasts to distribute functions effectively.

— Functional zoning:

• Identification of areas based on target audience and traffic analysis.
• Creation of integrated common areas.

— Integration of public areas and recreation:

• Planning public and green areas based on audience needs.
• Creating unique recreation and service offers.

— Architectural planning:

• Architectural solutions that support the project’s competitive position.
• A balance between buildings and green areas.

4. Development of concepts and segment layouts

— Form concepts for each area:

• Identify potential tenants and hotel operators;
• Determine functional zoning and infrastructure requirements;
• Prepare updated technical and economic indicators;
• Prepare flow diagrams within the territory;
• Determine sale and lease strategies.

— Create planning schemes by segment:

• Ground and underground parking;
• Functional zoning;
• Typical floors;
• Sections with elevation marks.

5. Pre-brokerage

— Conduct pre-brokerage with market operators and identify interest in the location.

— Adjust the concept, technical parameters and implementation strategy based on the results.

6. Financial and economic justification of the project

— Building financial models (DCF) for the territory and each segment separately.